While the team tried to soak up the close of Summer, there was no lack of activity at Kochava. Our engineering, development, and integrations teams managed to release multiple product updates and process many new partner integrations. 

In this product update, we will touch on the following: 

• New Unity SDK 
• Kochava Cost support for TikTok
• Enhancements to SKAdNetwork Insights Analytics
• New and Updated Partner Integrations

Let’s unpack further details on each item below.

Kochava Unity SDK v5.0.0 is now available. 

The Unity SDK got a significant overhaul with improvements to its usability, performance, and stability. With these changes, the minimum required version of the Unity SDK has increased to 2019.4, and the minimum .net runtime version has increased to 4.x equivalent.

For Android devices, the minimum support API level increased from 14 to 16. iOS devices will see an updated minimum Xcode version to 13.3.1 and a complete conversion of the wrapped native SDK code base from Obj-C to Swift.

A new privacy feature was also added which allows developers the ability to restrict data on a per-use basis.

Finally, the included JSON library has changed from JSONFX to NewtonSoft’s Json.NET (v13.0.1).

See full Unity SDK documentation here.

TikTok is the latest addition for support on Kochava Cost. This means that Kochava fully supports media spend data aggregation for TikTok for Business campaigns and complete campaign attribution and SKAdNetwork support.

The addition of TikTok to Kochava Cost helps marketers with:

• A streamlined approach to calculating return on ad spend (ROAS) on TikTok campaigns versus your other media partners to optimize spend for the greatest growth impact.
• Dissect performance data against new, cost-related metrics from country to campaign to creative.
• And more! 

For more information on setting up integrations within your cost dashboard, follow this link to the related support documentation. Please note that RTB House was also added as a newly available partner for cost configuration in August.

The SKAdNetwork Insights dashboard within Kochava Analytics was improved to address reports from certain clients when trying to access performance data prior to June 2022.

This analytics page provides a visualization of SKAdNetwork ad and measurement data associated within a specific account or desired app(s). The top section of this view gives the ability to filter by app name, date range, media partners, and/or partner campaign names.

The second and main section of this view provides data tiles with the associated metric data as well as an interactive overview graph displaying the data over the selected timeframe. These data tiles include:

• SKAdNetwork Installs
• Click Match Percentage
• Impression Match Percentage
• Click Influencers
• Impression Influencers
• Reinstalls
• Reinstall Percentage
• In-App Conversions
• In-App Conversion Percentage

For more information, view the support documentation here.

The Kochava Integrations team successfully processed 46 new partner integrations in August and deployed requested updates across a host of others. A highlight list is below.

If you’re an ad network, demand-side platform, or other partner looking to integrate with Kochava, please contact Integrations@Kochava.com. 

For a list of all integrated networks and publishers, click here.

Kochava Subscriptions is a powerful tool for full holistic management of subscription revenue. Your brand can monitor extensive in-app events across multiple apps and subscription levels in one user-friendly platform. But there are a lot of subscription measurement offerings out there, how do you know which one is the right one for your business? Here are five reasons why Kochava Subscriptions takes the edge over the rest of the marketplace. 

1. Pre-churn Alerting

Unlike in other revenue models where the key performance indicator (KPI) is built around immediate action and ebbs and flows with high turnover rates, growth in subscription revenue relies on retention and loyalty. Kochava has created an industry first with its CancelGuard technology that alerts you when a user is about to churn, allowing time for you to reengage, recover, and continue their subscription lifecycle. Other competitors can only alert you after the user has canceled their subscription.

2. In-platform Engagement Tools

Engagement for subscription revenue companies is a huge part of maintaining long customer lifecycles. Think of the subscription purchase as a pact you have made with your customer. The app or subscription service itself is where you can show your appreciation. Using engagement tools, you can flourish that relationship with messaging, rewards, and more. Kochava’s holistic engagement toolset provides multivariate push testing, message scheduling, a suite of analytic metrics, and more. All of which can be found under one platform—reducing the amount of time you spend toggling back and forth between platforms. 

3. Row-level Reporting

Two reporting problems plague most subscriptions services in the marketplace. First, they offer reporting and analytics from various app or web purchasing platforms, but they require a fair amount of manual merging. This manual process may result in potential data loss or unmatchable data creating ambiguity. Second, the reporting offered only provides aggregated summary data that doesn’t really allow for a deeper understanding into your customers’ journeys, limiting the marketing optimization potential. Kochava Subscriptions gives row-level reporting across each of your integrated purchasing platforms creating an actionable data set.  

4. Universal Payment Processor Integration

Kochava Subscriptions’ universal processing system allows you to integrate with virtually any payment processor in the marketplace, including your own in-house platform. This includes the Google Play Store, Apple’s App Store, and Stripe. Most other platforms can only integrate with two out of the three mentioned and only Kochava Subscriptions can integrate with a custom in-house platform. 

5. Strategic Services

Maximize your holistic subscriber retention and growth strategy with Kochava Foundry strategic services, a part of our Enterprise Subscriptions plan. This gives you access to advanced client analytics, made-to-order data visualizations, custom reports and analysis, and strategic planning. Normally you would have to onboard an additional third-party service for this type of resource. With Kochava Subscriptions and Foundry, you can receive a white-glove service under the same platform for seamless analyzation and comprehensive consulting. 

To learn more about Kochava Subscriptions visit www.kochava.com/subscriptions.com or contact sales@kochava.com.

Kochava Subscriptions is one of the many tools in the Kochava Marketers Operating System® (m/OS) which empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls.

 Whether you’re shifting your app revenue model to subscriptions or already have a thriving subscription business, Kochava Subscriptions solves for the many headaches marketers face in managing, retaining, and growing their subscription revenue.  

Current subscription tracking services require you to upload different data sets from multiple sources, causing discrepancies and data gaps, which lead to performance ambiguity and an incomplete picture of user journeys. 

With Kochava Subscriptions, say goodbye to spreadsheet olympics and hobbling together disparate data sets. You can track a user’s activity from trial to cancelation (or return) and all engagements in between under one roof without extra resources from your data teams.

Kochava Subscriptions provides a 360-degree management system for holistic user subscription lifecycle tracking. With our sophisticated tracking and data-pulling technology, separate your customer base into different classes of users at risk for churn to create meaningful reengagement campaigns with relevant messaging.

Introducing the industry’s first CancelGuard

Other subscription solutions may allow you to visualize upcoming churn, but provide no actionability to prevent it. With CancelGuard, marketers receive alerts when a user is going to suspend their subscription, has a failed payment method, or turned off auto-renew. Through our classification system, marketers can segment subscribers by churn type to tailor effective retargeting efforts—reaching each customer more effectively, increasing retention, and maintaining subscription revenue.

Export detailed non-aggregated row-level data for reports on purchases, predictive churn, recovery, and more down to the account level for a granularity of actionable insights unparalleled in the market today.

Take your subscriptions strategy to the next level

Further increase your subscription revenue with the help of our advanced client analytics team, Kochava Foundry^TM. Get expert consulting and other strategic services with custom reporting and analytics, in combination with our robust attribution and measurement services. 

To learn more about how to grow your subscription revenue, contact us at sales@kochava.com or visit kochava.com/subscriptions. 

Discover platforms and learn more about them with the Kochava Media Index, now the world’s largest advertising database

Facebook and Google have long been obligatory advertising platforms in your media mix, but there is a world full of ad vendors each with a host of capabilities for marketers. But without a comprehensive advertising database to base their decisions, marketers often end up overpaying for test campaigns with new vendors to visualize performance or maintain relationships with low-performing vendors because of the headache involved in integrating with new partners.

The Kochava Media Index is our solution to simplify the research process. With the acquisition of Thalamus, the largest research database of ad vendor data in the world, Kochava is taking another giant step toward creating an unbiased industry standard and giving marketers a robust and transparent way to research ad vendors, and similarly, for those vendors to properly prospect buyers. 

Adapting the Thalamus advertising database

Kochava has adapted the list and validated it with our own anonymized first-party data, similar to how we evaluate media partners for the Kochava Traffic Index. While that index highlights the top-performing media partners, the Media Index provides full transparency on all integrated partners so marketers can make more informed decisions about who to run campaigns with and connect with them directly.

The database hosts information on 50K ad vendors and 500K marketers/buyers, and the information provided on them includes:

• Site traffic
• Mobile data
• Alexa traffic
• Pricing models
• Where is the inventory located
• What type of creatives vendors run

Marketers can search the database using a variety of filters including geo, key performance indicators, media channel, or inventory filters. Ad vendors will also be ranked based on the reviews, Kochava data available on them, and data provided by them. 

The database marketers can trust to find trusted partners

Buy and track quality inventory with Kochava Attribution and Kochava Media Index. The Media Index will be continually updated as we procure more information about both buyers and sellers and is another major step in creating transparency in the ecosystem. 

For more information about the Kochava Media Index, visit https://media-index.kochava.com.

Why you need them and how they can help with your attribution.

Apple’s App Clips are a smaller, temporary version of an app that can be downloaded and launched seamlessly from an external link without any user interaction or prompt. They function as a lightweight version of an app to perform a specific task, and allow the user to eventually download the full app. 

For example, a coffee brand creates an App Clip for potential users to order a coffee without using the full app. The user can later use the App Clip again or download the full app. 

What are the App Clip characteristics and restrictions?

• Must be less than 10 MB in size
• Only one app can be associated with an App Clip at a time
• Deployed via Universal Links
• Downloaded and launched immediately with no prompt
• The device OS decides how long an App Clip remains on the device
• No IDFA or IDFV is available within App Clips

Kochava SmartLinks^TM + SingleTap Instant Installs

Deep linking can increase conversion rates by 40%, and decrease drop-off rates by a significant margin through reducing friction within a user’s journey from ad to install. But what if we reduced user friction one step further? One install-app delivery software experimented with this idea—and it’s paying off. 

Let’s start with the basics. 

Media implemented with a basic deep link drives a user to a specified destination within an app. Seamless, simple navigation allowing the user a clear pathway to a lower-funnel interaction, boosting install and conversion rates across the board. Less friction, less chance of the user being diverted and dropping off.  

Now let’s start to spice things up. 

Let’s say those media placements contained deferred, routing technology like Kochava’s SmartLinks^TM. When the ad is clicked, the back end mechanics detect not only the device user agent information (device type, OS, etc.) but whether or not the app is installed. If the app is installed, the app launches swiftly, routing the user to the specified location within the app. — Go to the app, directly to the app, do not pass go, do not collect $200. 

Alternatively, if the app is absent from the device, then that user is immediately deferred to the appropriate app store. From there, the consumer can install and launch the app where deferred deep linking will route them to the designated location within the app previously configured through the SmartLink. It’s a couple of extra steps but still achieves a completely seamless user interaction. 

What if we cranked it up a notch?

SingleTap acquired by DigitalTurbine has done just that. Through their proprietary technology, they found the secret sauce to drastically reduce click-to-install drop-off rates even further by narrowing the user interaction to just one click. BAM! 

The following post from Aarki highlights the benefits and future of programmatic advertising.

Aarki is a Kochava-certified network. Click here to learn how to create an install campaign or reengagement campaign within Kochava.

As the mobile market grows and mobile advertising is used on a wider scale, there is a greater demand for more sophisticated technology. In today’s mobile advertising industry, programmatic is one of the hottest buzzwords. However, although most marketers hear about programmatic advertising, many of them are still confused about it.

The Benefits of Programmatic Advertising

So what is programmatic and why should advertisers use it? Programmatic automates the decision-making process of media buying for mobile ads by targeting specific audiences in a real-time bidding (RTB) setting.

The most revolutionary aspect of programmatic buying is that it allows advertisers to serve a specific ad to particular audiences in a certain context. Advertisers can precisely determine which audience gets to see which ad and when. It provides a huge advantage over the traditional segment-based buying, where advertisers can only offer one generic ad to a large and diverse segment of audience. By reaching only the audience you are targeting, you avoid spending the advertising budget on the wrong group of audience.

Another major advantage of programmatic is that it uses automated technology, which improves the efficiency of the media-buying process of campaigns. This means you can gather and analyze data more efficiently in order to develop insights to optimize campaign performance.

As programmatic advertising becomes more and more popular, so does the quality of inventory offered by publishers. While there were certainly some initial hesitations from advertisers in adopting the programmatic approach, programmatic has made its mark in the market, with many publishers now utilizing it as a main source of media

The Future of Programmatic Advertising

Nevertheless, programmatic advertising still has a long way to go and the future is bright. A study by eMarketer shows that this year, more than two-thirds of all digital display advertising will be purchased through the programmatic channel. U.S. programmatic ad spending alone is forecasted to reach $22.10 billion. That’s an almost 40% jump over last year, representing 67% of the total digital ad spend in the U.S. On the other hand, mobile can be credited as the key driver of growth in programmatic. This year, mobile programmatic spending alone is projected to reach $15.45 billion in the U.S.

Aarki is a Kochava-certified network. Click here to learn how to create an install campaign or reengagement campaign within Kochava.