“Our daily activity is rooted in showing a return on any investment while we map out what future activity could come in a scalable phased approach. Whether we’re the right fit for you or not, we’re happy to have that conversation to explore a healthy partnership.”

Their holistic approach to digital marketing sets the Torro Media team apart. By working closely with their clients, they develop tailored strategies that meet each company’s unique goals. Their expertise includes SEO, PPC advertising, social media marketing, content marketing, website design, user experience and interface solutions, and video production.

“Known as ‘The Matadors of Marketing,’ our team audits the company’s digital footprint when assessing projects and campaigns. Anyone can build a website these days, but when you factor in SEO strategies, content creation, and advanced tactics on 3rd party platforms, there’s no better option.”

In our conversation with Matt Sullivan, he shares why powerful, managed WordPress hosting is critical to smooth day-to-day operations and agency success. Plus, he lets us in on a secret about how Torro Media lives up to its reputation for 100% customer satisfaction and guarantees Google PageSpeed scores of 90+ for all of its clients.

Snapshot

• Industry: Web design and digital marketing agency
• Business size: 12 team members

The problem

Managing multiple WordPress sites can be challenging, especially when hosted on different platforms. Each platform has its own set of tools and features, leading to inconsistencies that require extra time and effort to manage—tasks that are often automated and more efficient on Kinsta.

Matt Sullivan shares his experience: “Taking over management for several WordPress websites, it’s always a headache when hosted elsewhere.”

High cost of poor support

While Kinsta is known for its 24/7/365 expert support, other hosts offer generalized support that lacks in-depth knowledge of WordPress. This proved to be a problem for Matt – issues take longer to resolve with other hosts. But when managing multiple client sites, the amount of stress, time, and energy that poor support adds to the process is detrimental.

Compromised site performance

In addition to poor support, Matt struggled with slow WordPress sites. Not all hosts invest in state-of-the-art technology to power their sites and include it in all plans. With these providers, you either have to be on an expensive advanced plan to be on their fastest servers, or you’re stuck on a less robust one. In this case, you can expect slower load times and less reliable performance.

As Matt found in his journey to find a host that could support his goals and growth, he says:

It’s a night and day difference. The tools, features and services are just never up to the level of Kinsta, and that frustrates us so much. It’s always a challenge when a customer’s sites are hosted with another hosting provider. The overall speed and performance are noticeably different, especially compared to Kinsta sites’ speed with CDN.

The solution

For Matt, Kinsta is on a different level. The speed, reliability, and security of Kinsta-hosted sites using the fastest servers and premium tier of Google Cloud Platform, plus the added (and free) Cloudflare integrations, have set their standard for quality hosting. 

Their confidence in Kinsta Hosting prompted them to join Kinsta’s Affiliate Program and then, after their exponential growth, to sign up for the Agency Program.

Customizable plans and white label hosting

Kinsta’s Agency Partner Program is tailored for agencies like Torro Media. It offers customizable plans that can accommodate multiple WordPress installations within a single MyKinsta account. This feature allows them to fully manage their clients’ hosting experience, including billing, under their own brand through white labeling.

Kinsta’s isolated container technology

Matt and his team at Torro Media can now ensure that all of their clients receive the best site performance and security available. 

With Kinsta’s container structure, each of their client sites operates in its own isolated environment with dedicated resources so as not to interfere with one another. This means that Torro Media can efficiently handle traffic spikes without affecting the performance of other client sites. 

MyKinsta dashboard with built-in advanced tools

The MyKinsta dashboard offers advanced management tools that simplify site transfers, renaming, and labeling, making it easier to keep client sites organized. Kinsta’s APM Tool allows Torro Media to monitor and optimize the performance of their client sites without any guesswork. 

Additionally, each WordPress setup includes a staging environment that allows the Torro Media team to test site changes and new features safely before they go live. Plus, the Site Transfer tool simplifies project handovers. With just a few clicks, they can transfer a site to a client, even to non-Kinsta accounts.

High-performance CDN and Google’s top CPU servers

Upon migrating to Kinsta, Matt and his team saw a noticeable improvement in the client sites’ load times–they’re so much faster when on Kinsta. This is because their Kinsta-hosted sites run on Google Cloud Platform’s highest CPU machines on their fastest and most reliable Premium Tier Network, plus free Kinsta CDN powered by Cloudflare’s global network of 260+ locations.

The Kinsta Affiliate and Agency Programs

Some companies require you to jump through hoops to join affiliate programs. Matt loves that with Kinsta, it only takes about two minutes to get started.

The affiliate application process was very simple, and they have a very clear reporting dashboard. This made it easy to see exactly where our new revenue was coming from when we sent customers to them for hosting needs.

And while others offer one-time referral fees, Kinsta’s affiliate program is different. It offers a one-time commission ranging from $50 to $500 and a 10% recurring monthly commission for each WordPress customer referred.

Discovering Kinsta’s Agency Program

As Torro Media started getting more clients, they looked into Kinsta’s Agency Program to help manage their clients better and make extra money. This program lets them host their agency website for free and sell Kinsta hosting to their clients under their own brand or whitelabeling.

Sometimes you just want to point people in the right direction, which we did initially with an affiliate link. But once we built Kinsta into our web development requirements standards and started growing our client base, the Agency Plan was the only real option to manage properly.

Choosing between Kinsta’s Affiliate and Agency programs

At Torro Media, the decision between these two programs depends on the specifics of each project–its scope and the team’s involvement:

“If we’re building a site from scratch, we want them in our agency plan because we know everything about the site, and it’s easy to maintain. If it’s a site we’re helping to maintain and we didn’t do the original build, it probably makes more sense to do the affiliate hosting as a quick option without getting too involved–especially if it’s a more challenging client.”

Also, the Site Transfer Tool lets Torro Media add their affiliate ID to each site transfer. This ensures they receive affiliate commissions for sites not hosted on their agency plan.

The result

We’ve been using Kinsta for over three years now, and it’s by far the best option in the industry. As someone who has been building a WordPress website for over 15 years, I’ve seen every type of WP hosting available, and Kinsta is second to none.

With tools like the MyKinsta Dashboard, the Torro Media team now has a powerful management interface at their fingertips. Support extends to help them get the most out of these tools, from client site management and analytics to security and performance monitoring. This comprehensive combination of control and support ensures that they can efficiently manage client sites.

Kinsta also simplified testing with one-click staging environments, which allowed Torro Media to safely test updates, changes, or new features before going live. This has saved them from the horrors of breaking a live site and improved their project turnaround times.

High-performance client sites

With Kinsta, Torro Media’s tech stack is built on the fastest infrastructure on the market. Every site hosted by Kinsta is powered by Google’s top CPU servers and high-performance CDN with Cloudflare’s Edge Caching and Early Hints. By serving their clients’ content from locations closer to their site visitors, load times are reduced, which positively impacts page speed scores.

We now have a way to guarantee a 90+ score on Google Pagespeed because of Kinsta Hosting. Plus, the tools are super easy to use, and the support is phenomenal. We don’t know too many competitors that can make that guarantee.

Financial freedom with recurring passive income

Kinsta provides a strategic framework for agencies looking to establish a stable, recurring passive income through its customizable hosting plans and affiliate program. The financial security this provides has allowed Torro Media to make strategic decisions without immediate financial pressure. Matt is delighted with the program, saying: “Kinsta’s payouts are always on time and easily deposited into our company bank account.

With Kinsta, Torro Media can efficiently manage recurring client payments, ensuring a steady revenue stream. Automated billing reduces administrative work and minimizes the risk of missed or late payments. “When clients are on our agency plan, we have cards on file that allow us to upsell the hosting offering, which is always a plus. Both are great options, whether Kinsta does all the transactional work or it’s done in-house with a billing team,” Matt explains.

Peace of mind with 24/7/365 expert support

Torro Media appreciates the ability to get immediate help whenever they or their clients encounter issues. Kinsta’s expert support team ensures that problems are not only temporarily fixed but also resolved at their root.

Kinsta’s support is so helpful that it can be a big benefit for our clients to have that direct contact and relationship with them, so we don’t get bombarded with questions that should directly go to Kinsta in the first place.

Beyond the 24/7/365 support, Kinsta doesn’t just wait for issues to arise; its platform includes proactive monitoring of website performance and security. Our team monitors all Kinsta-hosted sites 480 times daily and has a 99.9% uptime guarantee. This approach allows Torro Media to stay ahead of potential problems, often resolving them before they impact their client’s site.

The conclusion

Torro Media can now guarantee 90+ Google PageSpeed Insights (PSI) scores across all client websites with the help of Kinsta Hosting. This is made possible by Kinsta’s premium tier Google Cloud Platform, Cloudflare integrations, isolated container technology, and advanced management tools.

With Kinsta’s customizable plans and white label hosting, Torro Media can fully manage its clients’ hosting experience under its own brand. This partnership allows Torro Media to focus on delivering tangible results for their clients while leaving the complex site management to Kinsta.

The post How Torro Media consistently achieves 90+ Google PageSpeed scores across all client sites appeared first on Kinsta®.

Founded in 1946, UNICEF works to ensure all children of the world have a fair chance in life. Now, with a presence in over 190 countries and territories, they continue to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

Serving as a helping hand for every child in need, UNICEF collects contributions to aid children in over 150 of the world’s poorest countries. They ensure children’s survival, education, and safety, both with long-term development programs and with emergency reliefs during disasters.

Check out our interview below with UNICEF Denmark Webmaster Annika Lindgreen to learn more about their experience with Kinsta.

Snapshot

• Industry: Non-profit
• Number of Employees: 150+

The Problem

To accommodate UNICEF Denmark’s high traffic spike, their former hosting company wanted them to upgrade to a top-tier plan that would increase their hosting cost by 300%.

“As UNICEF Denmark’s digital presence continues to grow, so does the traffic to UNICEF’s websites. The increased traffic (or bandwidth in this case) caused our previous host to increase their prices. They wanted to move us to a top-tier plan that would have increased our hosting cost by 300%. This is a lot for any company, but especially for a non-government organization (NGO) where each dollar counts.

We had 7 sites running at the previous host and we dreaded the thought of moving so many sites to a new host.”

The Solution

UNICEF Denmark saves time and money with Kinsta’s scalable hosting, discounted plans for nonprofits, and free site migration with no downtime.

“Our new digital agency SkovJacobsen recommended ‌we move to Kinsta as they don’t charge for bandwidth, plus, they offer an NGO discount. Kinsta also does not force upgrading to a larger plan if you get more visitors during a campaign-month. You just pay a small fee for the extra traffic, which makes controlling costs much easier.

In our case, we were also quite intrigued by Kinsta’s claim that they would move all of our 7 sites to their platform – for free. It almost seemed too good to be true.”

The Result

All 7 sites of UNICEF Denmark were moved to Kinsta within 48 hours, without any downtime. This major switch resulted in an 88% reduction in their hosting costs.

“The migration of all 7 sites was extremely smooth and fast. All sites were moved within 48 hours by Kinsta’s migration team.  Everything just worked. Our digital agency didn’t have to change a single line of code. We had zero downtime.

With the included NGO discount, our move to Kinsta reduced our hosting cost by 88%.”

The post UNICEF Denmark saves 88% in hosting costs with Kinsta appeared first on Kinsta®.

Snowmad Digital’s expertise in SEO and SEM has enabled its clients to achieve remarkable results. For instance, Paniolo Ranch experienced a 348% increase in conversions, and Alexander Homestead attributed 92% of the conversions to Snowmad Digital’s work. Some clients have earned from $150,000 to $180,000 with just their services alone.

Discover how Elizabeth Nelson, founder of Snowmad Digital, partnered with Kinsta to provide her clients with better SEO, financial benefits, and a stress-free hosting experience.

Snapshot

• Industry: Digital Marketing Agency
• Business size: 1-3 team members

The problem

Elizabeth Nelson’s previous experience with her web hosting provider was fraught with challenges. She described it as a “toxic relationship” because despite referring over 100 clients, she saw very little in return from it.

Her past hosting provider relied on several buggy plugins, often leading to website downtime. Soon, Elizabeth was overwhelmed by the constant need to fix these problems. She recounted the extent of the problem saying:

I didn’t realize how bad it was until I started counting how many hours a month I was spending fixing problems.

The situation reached a critical point when a wedding planner client’s website was mistakenly redirected to an inappropriate site. Her previous hosting provider offered no help or refund and blamed Cloudflare for the fiasco.

This ongoing battle took a toll on Elizabeth and her team. They realized it was time to find a new hosting solution.

The solution

To improve its search engine rankings and get more customers, Snowmad Digital carefully evaluated various web hosting options. They decided to switch to a provider that could offer fast-loading sites with robust security measures.

Brian Jackson, founder of Perfmatters & Forgemedia, recommended Kinsta as the best option for Snowmad Digital. Elizabeth was impressed! She shared:

When I saw what Kinsta had to offer, I was so impressed and knew right away that it was a HUGE improvement over what I was currently using.

Kinsta offers up to $240 worth of built-in features. This eliminates the need to use multiple plugins to achieve the same result. Using fewer plugins results in a faster and more streamlined website, which is ideal for SEO.

“My goals were to achieve faster sites, reduce the number of plugins that could be potential security threats, get better support, and get paid for my work since I was already doing the site support after the sites were built,” explained Elizabeth.

With Kinsta, Elizabeth is able to achieve all of these goals and provide a better experience for her clients.

Powerful managed WordPress hosting

Kinsta’s built-in premium features, such as Kinsta CDN, GCP’s fastest servers, and 99.9% uptime SLA intrigued her. The transition to Kinsta was a pivotal moment for Snowmad Digital, and Elizabeth worked closely with Kinsta’s support team to ensure a smooth migration process.

Her initial impressions of Kinsta’s offerings matched her expectations and marked the beginning of a promising new partnership for Snowmad Digital.

Worry-free migration process

One of the biggest hurdles in moving to a new hosting service was the need to transfer large amounts of data without affecting the live sites. Kinsta’s experts assisted in creating a detailed migration plan that included staging environments to test the sites before going live on the new host.

Following the move, Elizabeth immediately noticed a dramatic increase in site speed, attributed to Kinsta sites built over the Google Cloud Platform’s faster servers and premium tier network. Additionally, Kinsta’s hassle-free CDN, which boasts over 260 locations, played a significant role. Kinsta customers have experienced up to 200% faster websites after switching to Kinsta.

24/7 expert support and integrated tools

Elizabeth also highlights the user-friendly interface of the MyKinsta dashboard, which has made site management much more efficient for her team.

Customer service interactions have been an outstanding aspect of her experience with Kinsta. Whenever Elizabeth encountered problems or had questions, she emphasized that the response from Kinsta’s 24/7 support team was always quick and helpful – a refreshing change from her previous experiences.

Value for money

According to Elizabeth, investing in Kinsta is a financially wise decision. The fast-loading pages, stronger security protocols, and exceptional customer support have all proven beneficial. It has improved the performance of her clients’ sites and led to a more seamless management process, allowing her to focus on growing her business.

The result

Snowmad Digital’s clients have seen sales increase up to 348% with fast, secure and reliable websites powered by Kinsta. Some earn up to $180,000 per month. And by combining powerful hosting and solid marketing strategies, Snowmad Digital’s customer base has grown by 450%.

Elizabeth’s journey started small with 10 clients on a 20-site plan, then to a Custom 60-site plan, and now with another upgrade on the horizon as she’s reached her 55th client. With Kinsta’s managed WordPress hosting, she could focus on growing Snowmad Digital without worrying about technical issues.

“The biggest milestone for me was going from being a glorified freelancer to overseeing everything and making that big transition without losing any of the quality of service we provide.”

Improved SEO with high-performance hosting

“Kinsta has given me complete control from start to finish and has allowed me to provide my clients with the best possible experience. There have even been times when switching my clients to Kinsta and enforcing HTTPS alone have improved their site’s keyword placement and increased their ranking.”

Since search engines like Google use page speed as a key factor for rankings, the faster load times provided by Kinsta have led to higher search rankings. This is crucial for competitive keywords, where a small edge can lead to significant improvements.

“Ever since Kinsta made some improvements to my website, like faster loading times, SSL security, and other remarkable features, I’ve seen a drop in website issues. This boosted my client sites’ SEO, a key service I offer to my clients on a monthly basis. Thanks to the time saved, I can now provide more meaningful work for my clients. It allowed me to serve them better.”

With HTTP/3 support, wildcard SSLs, and DDoS protection from Kinsta’s Cloudflare integration, Elizabeth is confident in the security of her clients’ sites. And because secure sites also help with Google rankings, her clients have seen higher keyword rankings, more user trust, and better conversion rates since switching to Kinsta.

Maximizing return on investment

After migrating to Kinsta, Snowmad Digital saw a significant improvement in its financial figures. The fast, reliable, and secure hosting from Kinsta meant the agency could spend less on fixing and maintaining its client sites.

This allowed them to redirect funds into growing the business and stepping up their marketing efforts, which in turn brought in more revenue. For Snowmad Digital, investing in Kinsta really paid off.

I’m happy to say that my sites rarely go down or go out of service, which saves me many hours.

With less need to fix the site and deal with downtime, Snowmad Digital could use its resources more effectively, saving more in the long run. Its many benefits, such as better site performance, improved SEO, and 24/7 support, were worth every penny compared to her previous hosting provider.

Stress-free hosting with reliable expert support

With Kinsta handling the technical side of hosting, Elizabeth and her team can concentrate their creative and mental efforts on delivering quality services to their clients. And with a team of Kinsta experts supporting Snowmad Digital, Elizabeth feels confident in expanding her client base without sacrificing quality.

Elizabeth describes Kinsta’s service as “super fast website hosting with the best support team in the world.” She explains:

Whenever I have a problem launching a website, managing redirects, or encountering errors, I have an entire team to help me with any issue I face. I’m so grateful that I don’t have to go through the stress of waiting for days, sending multiple emails, or being mistreated for asking questions. It is such a relief to have such a supportive team by my side.

The conclusion

Kinsta has helped Elizabeth reach Snowmad Digital’s goals by cutting down on expenses, boosting income, and making better use of resources. With Kinsta’s solid reputation for premium quality and reliability, Elizabeth is confident that investing in Kinsta’s hosting services is making a real difference for Snowmad Digital.

Put your energy into growing your business and offering great service, just like Snowmad Digital does. Try Kinsta Hosting and see the difference for yourself with a 30-day money-back guarantee.

The post Snowmad Digital grows customer base by 450% with Kinsta Agency Partner Program appeared first on Kinsta®.